About The Company

SA Development Co. is a family-owned venture established in 2009 by Ayman and Sayar Husseini.

SA Development strives to revive the rich heritage of Jerusalem and to contribute actively to the economical development of the region by leading a number of projects that shall pave the way towards future investments in the city.

As tourism accounts for 30% of the city’s GDP, there is always a need for contributions to the hospitality sector. Therefore, SA decided to take up the project of building a hotel that will bring great investment opportunities to the old city, as well as contribute to making-up for the shortfall of 10,000 hotel rooms in whole of Jerusalem.

In its work, SA focuses on authenticity, originality, and style.


Our Vision

To develop the social and economical future of Jerusalem. We aim to revive the tourism, hospitality and services industries through unique projects that present modern-day solutions to enrich the city’s culture, authenticity and heritage.

Our Objectives

SA development aims to:

  • Maintain and revive Jerusalem’s legacy and heritage.

  • Encourage different investment opportunities in Jerusalem.

  • Establish a well-formed, top-class hospitability landscape in Jerusalem that presents modern services while maintaining the area’s authenticity, heritage, and culture.

  • Revive Jerusalem’s tourism sector, which constitutes 30% of the city’s GDP.

  • Contribute to creating employment opportunities in Jerusalem.